It is hard to believe that yet another jam packed exciting year has drawn to and end … so with this final edition to 2011’s newsletters we would like to thank you for your continued support during 2011. From the entire Nailmetics team we wish you, your employees and your family a blessed festive season and a prosperous new year.


Classic Couture and 70's European Glamour set the tone for SA's first Veuve Clicquot Masters Polo Event

Coverderm was invited to take part in The Veuve Clicquot Masters Polo Event, the most glamorous event of the South African Polo Season. It was held on 17 April 2011 at the Val de Vie Wine & Polo Estate in the Paarl-Franschhoek Valley and was sponsored by Veuve Clicquot. Veuve Clicquot has a long history internationally with the 'sport of kings' with renowned international events like the Manhattan Classic (USA), and the Gold Cup (UK) in its programme.

The South African Veuve Clicquot Masters is set to become the jewel of the South African Polo Calendar and brought new heights to Polo events in South Africa.

It was a glamorous day amongst South Africa's top socialites, VIPs and celebrities and apart from fabulous fashion, surprises and fun activities the highlights of the day included the day’s final Polo Match and the launch of renowned South African fashion icon and performance artist, Lindiwe Suttle’s debut single and an innovative repertoire by A'capella group D7. For the girls, there was a Pamper Station where the ladies could sip French campaign while they had their make-up done by Coverderm make-up artist, David Sharp and Coverderm representative Elizabeth du Plessis. Their hair was done by Marios Company for Hair. If that's not enough, those who forgot their hats could select a fabulous hat or fascinator from the Little Hattery to finish off their look. It was a memorable day and we feel honoured to have been part of this top class event.



DPE (Department of Public Enterprises) Woman’s day

On the 23rd August the DPE hosted a Woman’s day at the Freedom Park in Pretoria where Coverderm’s national trainer enlightened the ladies from the DPE with a presentation on make-up and skin care in the professional environment. She had the ladies hanging on her every word and created quite a few laughs. We sponsored a lucky draw hamper filled with Coverderm products and ten lucky ladies each received a fabulous make-up make-over done by the Coverderm team and professional make-up artist LaRein Mulder. Other speakers on the day were Ms Nkondlo, Mr Matona, Ms Sisulu-Singapi and the Minister of DPE. The ladies enjoyed a morning of live entertainment inspiring speeches, a mouth-watering breakfast and to top it all they had men in aprons serving them all morning long! Well done ladies!

Professional Beauty JHB 2011

Great success and excitement at Professional Beauty Johannesburg 2011! On the 28th and 29th of August 2011 all the latest beauty products, treatments, services and money saving offers from the leaders in the industry were all showcased under one roof at the Gallagher Convention Centre. The Coverderm team prettied up the show by offering free make-overs and skincare consultations to the show visitors … ladies queued up, all eager to get professional skin care advice and to get dollied up by our make-up artists and representatives.

We also showcased the entire Coverderm range and offered great show specials.

Coverderm advanced training and interactive workshop.

New and familiar faces including salon owners, therapists, make-up artist and consultants attended the Coverderm advanced training and workshop presented by the Coverderm national trainer on the 12th September. The training was hosted at the beautiful Farm Inn Country Hotel in Silverlakes, Pretoria. Renata Nichas educated the attendees on the complete Coverderm product range and provided them with in depth knowledge on all Coverderm products. This was followed by a scrumptious lunch in the peaceful surrounding garden and an interactive case-study workshop to put the knowledge into practice. The training was a huge success and the attendees thoroughly enjoyed the day.

Coverderm make-up and skin care workshop

Amongst the 52 guests attending the Coverderm make-up workshop at The Blue Crane, New Muckleneuk on the 26th of September 2011, Coverderm recruited potential new outlets to carry our brand.

Guests were welcomed with a ‘pink drink’ and a goody bag after which Renata Nichas, Coverderm’s national trainer shared the latest beauty and skin care trends. She also introduced the various Coverderm product lines with specific focus on Botumax – Coverderm’s total anti-ageing treatment system and Coverderm Maxydrat – a revolutionary hydration treatment system based on the Nobel winning Aquaporine technology.

Liza Brönner, an upcoming South African artist, gave a heartfelt performance and enlightened the crowd on her views of love, life and her unbreakable relationship with Coverderm products.

After a delicious Greek-style platter, guests of all ages and skin colour were invited to receive free make-overs.

Coverderm, proud sponsor of Liza Brönner’s road show tour

In the previous newsletter we announced that Coverderm will be the main tour sponsor of a young up and coming star in the Afrikaans music industry. From August to October Liza Brönner toured South Africa to promote her new album “Vir eers is dit net ek.” Her tour kicked off with a bang at the Liedjieboer in Midrand and from there she performed at Laerskool David Brink – Rustenburg, Laerskool Louis Leipoldt – Centurion, Santrio TradingPost (Indoor Flea Market) - Vanderbijlpark,
Middleburg Wildsfees – Middelburg, Boma – Alberton, Blue Crane Restaurant-New Muckleneuk , Montana Traders – Montana, Eastrand Traders – Eastrand, Aasvoël Klub - Bloemfontein, Gariep (Stadsaal)- Gariepdam, Port Elizabeth, Kalahari Restaurant & Theatres – George, Riversdale and “Soete Uitsig” Blaauwklippen Stellenbosh. Her tour was a huge success and we are proud to have been part of such a talented performer’s road to success. Watch this space… Liza Brönner is going places and our team will be supporting her all the way!

Click here to learn more about Liza Brönner: www.lizabronner.co.za

Queens Corner Make-Over & Glam Gran pageant.

As part of Queens Corner shopping centre’s 1st birthday Coverderm, Pharma Value and the shopping centre tenants hosted a fabulous day filled with celebration, excitement and a whole lot of fun! The day kicked off with a performance from guest artist David Fourie. After this 24 girls (aged 14-18) hit the runway to compete for the Miss Queens Corner Make-over title and 24 glamorous grannies gracefully walked the runway for the Queens Corner Glam Gran title. The contestants’ make-up was sponsored by Coverderm with the assistance of the creative talent of make-up artists from The Make-Up Issue. Hair was done by the Brush and Comb salon and the grannies were dressed by the clothing boutique in Queens Corner shopping centre. Wynand Olivier (Blue Bulls rugby player) was very popular amongst all the ladies and enthusiastic Blue Bulls supporters (who queued up for photos and autographs) while the kids had fun on the jumping castle and lined up for face paint creations. Happy Birthday Queens Corner! It was such a pleasure to be part of this wonderful day!

PSG Women’s Day.

The 14th of October 2011 marked an exciting twist on financial planning.  PSG Konsult hosted a morning tea in the interest of helping women grasp the need for financial planning.  Speakers from Old Mutual and from PSG Konsult brought their expertise to this event.

Overlooking the Silverlakes golf course, over 50 guests, ranging from ladies in their late 20’s to more mature women, were enticed by a mouth watering breakfast banquet. 

Coverderm’s Renata Nichas provided a very informative presentation on Coverderm BotuMax (used for effective anti-aging), Coverderm Superfection (for a natural bronzed look to legs and body) Coverderm Maxydrat (a state of the art hydrating range) and Coverderm Filteray (to prevent and treat damage caused by sun exposure).

Five models, elegantly dressed by House of Superior Clothing (HSC), were transformed by Coverderm’s make-up artists using Coverderm Botumax make-up and Superfection, the latter giving that summer glow to their legs. This was followed by a fashion show. The models each sported 5 outfits from HSC ranging from floral to evening dresses.

Thank you PSG Konsult for an elegant and empowering event.

CANSA Rooi Rose morning Tea

The annual Rooi Rose and SPAR’s CANSA-morning tea celebrated its 69th birthday this year and on the 26th October they once again hosted a glamorous morning at the St. George’s Hotel. This event remembers women who have suffered from cancer, celebrates the journey of women who bravely fought and survived cancer and supports women who is currently fighting the battle. Not only does this event benefit CANSA, but also the spirit of friendship, loyalty, femininity and grace. Each year the event organisers choose a theme, something that can embody even a small part of what this day is all about. The hostesses then set their table according to this theme. The theme this year was “fasette van vrouwees” – we celebrated everything that makes us women, everything that makes us special and interesting, strong and formidable.

Nailmetics hosted a table for colleagues and friends and hostess Carika Viljoen was responsible for the beautiful table creation and mouth watering finger food. Mariëtte Crafford, the food guru, was the guest speaker, with Valiant Swart the guest artists and Martin Bester from Jacaranda 94.2 as master of ceremonies.

Rhapsody’s Matric Farewell Fashion Show

Targetting the current female Gr 11 students, Coverderm, in collaboration with House of Superior Clothing presented a Matric-Farewell Fashion Show at Rhapsody’s Menlyn on the 3rd of November 2011.

We specifically invited students and their parents to this prestigious event, where we improved these young ladies’ knowledge of style and make-up.

The evening kicked off with a lively performance by upcoming Afrikaans singer, Liza Brönner, followed by an auction for a swimsuit belonging to Cameron Van Der Burg (the proceeds of the auction were donated to The Chrysalis Foundation).
The judges’ table consisted of a few familiar faces such as fashion designer Henja Schaap, television personality Eagan Williams and singer Lemè. They all received hampers sponsored by Coverderm. Mr. South Africa 2012 Semi-finalist Lourens Van Der Merwe was one of the Masters of Ceremony.

One lucky lady won an all inclusive matric-farewell of her dreams valued at R20 000, which she will redeem for 2012’s Matric Farewell.

The evening drew to a dramatic close as House of Superior Clothing crowned their new ambassador.

The Momentum 94.7 Cycle Challenge Experience Expo

20 November 2011 marked the 15th anniversary of Johannesburg’s biggest race, The Momentum 94.7 Cycle Challenge 2011. For the third year Coverderm exhibited Filteray (our sun protection line) at the Momentum 94.7 Cycle Challenge Experience Expo which ran from the 17th to the 19th November at the Sandton Convention Centre. Approximately 25 000 cyclists and their friends and family visited the expo to pre-register for the race and to enjoy the best cycling, health, fitness and lifestyle Experience.

Expo visitors were enthusiastically drawn to the bright yellow Coverderm Filteray stand where a tremendously energetic Filteray team introduced the extended Coverderm Filteray sun protection line to expo visitors. Filteray products flew off the shelves and we reached record sales! The cyclists were duly impressed with the presentation of the products and we are eagerly awaiting feedback from the cyclists on the effectiveness of Filteray on race day